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@ReneeWestberry The small changes of a few million would be massive. My personal drumbeat is how miserable most of consumer culture makes us - we aren't participating for OUR benefit. The more I drop from status quo lifestyle, the happier I am.

If we truly wanted any of it, they wouldn't have to spend trillions to sell it to us.

If we just decided to abstain - not out of asceticism or self-denial, but just from distaste, exhaustion, disinterest - things would change in very short order.