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This is like trying to give yourself your own nickname and you keep trying to force it to catch on.
Still waiting for Ottawa's South of Somerset neighbourhood. The most Ottawa of neighbourhoods: SoSo.
#Ottawa #SoPa
https://ottawa.ctvnews.ca/downtown-ottawa-business-owners-hoping-to-rebrand-area-as-sopa-or-south-of-parliament-1.6242869
OttawaDowntown Ottawa business owners hoping to rebrand area as 'SoPa' or 'South of Parliament'Business owners and restaurateurs have come up with a nickname for the area directly south of Parliament Hill with a goal to create buzz. They want to call it 'SoPa'.
Businesses need to stop trying to brand neighbourhoods. Build community, sure. But your business interest doesn't get to overwrite neighbourhood that is defined by so much more.