I'm reading Alan Watts, _The Way of Zen_, and he's talking about how the words, ideas etc of conventional discourse are anthetical to understanding ultimate reality. I don't have an exact quote, but he mentions many times that we "fall in love" with our ideas and conceptions and measurements, that they're "hypnotizing".
Thinking of two things:
How people love to scroll social media, especially in the case of sites like Reddit, for the well-documented dopamine hit of new information
How things like TED talks further idolize "ideas" themselves, even when they are devoid of utility.