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jhenning<p>Celebrating Excellence: Rodriguez Ajabu Named Winner of the 2025 MRII Reg Baker Career Advancement Award! <a href="https://mrii.org/celebrating-excellence-rodriguez-ajabu-named-winner-of-the-2025-mrii-reg-baker-career-advancement-award/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">mrii.org/celebrating-excellenc</span><span class="invisible">e-rodriguez-ajabu-named-winner-of-the-2025-mrii-reg-baker-career-advancement-award/</span></a> <a href="https://mastodon.world/tags/MRX" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MRX</span></a> <a href="https://mastodon.world/tags/marketresearch" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>marketresearch</span></a> <a href="https://mastodon.world/tags/MRII" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MRII</span></a></p>
Inked Goddess Creations®<p>It's heeeere...! Tread softly for the next few weeks, since communication of all kinds can be easily misunderstood. Keep a vial of our exclusive Mercury Retrograde Oil to around to help you navigate tricky situations.</p><p><a href="https://www.inkedgoddesscreations.com/products/mercury-retrograde-oil" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">inkedgoddesscreations.com/prod</span><span class="invisible">ucts/mercury-retrograde-oil</span></a><br><a href="https://mastodon.social/tags/MercuryRetrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MercuryRetrograde</span></a> <a href="https://mastodon.social/tags/Astrology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Astrology</span></a> <a href="https://mastodon.social/tags/MRx" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MRx</span></a> <a href="https://mastodon.social/tags/Mercury" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mercury</span></a> <a href="https://mastodon.social/tags/Retrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Retrograde</span></a> <a href="https://mastodon.social/tags/Communication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Communication</span></a> <a href="https://mastodon.social/tags/Travel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Travel</span></a> <a href="https://mastodon.social/tags/Electronics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Electronics</span></a> <a href="https://mastodon.social/tags/Reassess" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Reassess</span></a> <a href="https://mastodon.social/tags/Magick" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Magick</span></a></p>
Inked Goddess Creations®<p>It's heeeere...! Tread softly for the next few weeks, since communication of all kinds can be easily misunderstood. Keep a vial of our exclusive Mercury Retrograde Oil to around to help you navigate tricky situations.</p><p><a href="https://www.inkedgoddesscreations.com/products/mercury-retrograde-oil" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">inkedgoddesscreations.com/prod</span><span class="invisible">ucts/mercury-retrograde-oil</span></a><br><a href="https://mastodon.social/tags/MercuryRetrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MercuryRetrograde</span></a> <a href="https://mastodon.social/tags/Astrology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Astrology</span></a> <a href="https://mastodon.social/tags/MRx" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MRx</span></a> <a href="https://mastodon.social/tags/Mercury" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mercury</span></a> <a href="https://mastodon.social/tags/Retrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Retrograde</span></a> <a href="https://mastodon.social/tags/Communication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Communication</span></a> <a href="https://mastodon.social/tags/Travel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Travel</span></a> <a href="https://mastodon.social/tags/Electronics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Electronics</span></a> <a href="https://mastodon.social/tags/Reassess" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Reassess</span></a> <a href="https://mastodon.social/tags/Magick" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Magick</span></a></p>
Inked Goddess Creations®<p>It's coming...get ready! Here are a few helpful tips on how to roll with Mercury Retrograde and all its glory. Why fight it when you can work with it? Read on for our favorite tips!</p><p><a href="https://www.inkedgoddesscreations.com/blogs/the-inked-grimoire/working-with-mercury-retrograde" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">inkedgoddesscreations.com/blog</span><span class="invisible">s/the-inked-grimoire/working-with-mercury-retrograde</span></a><br><a href="https://mastodon.social/tags/MercuryRetrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MercuryRetrograde</span></a> <a href="https://mastodon.social/tags/Astrology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Astrology</span></a> <a href="https://mastodon.social/tags/Mercury" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mercury</span></a> <a href="https://mastodon.social/tags/Retrograde" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Retrograde</span></a> <a href="https://mastodon.social/tags/MRx" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MRx</span></a> <a href="https://mastodon.social/tags/Contracts" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Contracts</span></a> <a href="https://mastodon.social/tags/Electronics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Electronics</span></a> <a href="https://mastodon.social/tags/Communication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Communication</span></a> <a href="https://mastodon.social/tags/Travel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Travel</span></a> <a href="https://mastodon.social/tags/Magick" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Magick</span></a></p>
Lauren Isaacson<p>As a sustainable CPG brand, properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you need to identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly... Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands — Curio Research <a href="https://www.curioresearch.net/news-notes/2024/12/16/slicing-the-organicnon-gmo-pie-smart-market-segmentation-for-sustainable-brands" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">curioresearch.net/news-notes/2</span><span class="invisible">024/12/16/slicing-the-organicnon-gmo-pie-smart-market-segmentation-for-sustainable-brands</span></a> <a href="https://urbanists.social/tags/greenmarketing" class="mention hashtag" rel="tag">#<span>greenmarketing</span></a> <a href="https://urbanists.social/tags/cpg" class="mention hashtag" rel="tag">#<span>cpg</span></a> <a href="https://urbanists.social/tags/sustainability" class="mention hashtag" rel="tag">#<span>sustainability</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a></p>
Lauren Isaacson<p>I&#39;ve already bought my ticket to my favorite research conference, the QRCA Annual Conference. This year, it will be in Philadelphia, PA, in mid-February. The quality of the content and the networking are always superb, and I perpetually walk away feeling incredibly lucky to be a part of such a smart and welcoming community. Don&#39;t miss out on Early Bird pricing, get your ticket today: <a href="https://buff.ly/41sihfD" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://</span><span class="">buff.ly/41sihfD</span><span class="invisible"></span></a> <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/cxr" class="mention hashtag" rel="tag">#<span>cxr</span></a></p>
Lauren Isaacson<p>The rising demand for supply chain transparency poses both challenges and opportunities for sustainable and ethical CPG brands. There is increased pressure to substantiate claims about sourcing, labor practices, environmental footprint, etc. Radical transparency allows values-driven companies to differentiate themselves and build trust. <a href="https://urbanists.social/tags/greenmarketing" class="mention hashtag" rel="tag">#<span>greenmarketing</span></a> <a href="https://urbanists.social/tags/cpg" class="mention hashtag" rel="tag">#<span>cpg</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a><br />Shine a Light on Your Supply Chain: The Growing Call for Transparency — Curio Research <a href="https://www.curioresearch.net/news-notes/2024/11/4/shine-a-light-on-your-supply-chain-the-growing-call-for-transparency" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">curioresearch.net/news-notes/2</span><span class="invisible">024/11/4/shine-a-light-on-your-supply-chain-the-growing-call-for-transparency</span></a></p>
Lauren Isaacson<p>Marketers must understand that different age groups have varying views on clean and natural products. Neglecting these differences could result in missed opportunities to effectively connect with key customer segments. Here are some highlights of those generational differences. Consider doing market research to better understand your target audience. <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/marketing" class="mention hashtag" rel="tag">#<span>marketing</span></a> <a href="https://urbanists.social/tags/cpg" class="mention hashtag" rel="tag">#<span>cpg</span></a> <a href="https://urbanists.social/tags/cleanbeauty" class="mention hashtag" rel="tag">#<span>cleanbeauty</span></a><br /><a href="https://buff.ly/3XhpSu2" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://</span><span class="">buff.ly/3XhpSu2</span><span class="invisible"></span></a></p>
Lauren Isaacson<p>How about a marketing success story for sustainability? Tide used behavioural market research to change consumer laundry habits and reduce their carbon footprint by encouraging eco-friendly practices at home and highlighting them in its marketing strategy. This approach showcases how businesses can use research to thrive while contributing positively to the planet. <a href="https://urbanists.social/tags/Sustainability" class="mention hashtag" rel="tag">#<span>Sustainability</span></a> <a href="https://urbanists.social/tags/GreenMarketing" class="mention hashtag" rel="tag">#<span>GreenMarketing</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://sustainablebrands.com/read/behavior-change/collaborations-turning-tide-cold-water-washing" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://</span><span class="ellipsis">sustainablebrands.com/read/beh</span><span class="invisible">avior-change/collaborations-turning-tide-cold-water-washing</span></a></p>
Lauren Isaacson<p>Researcher: What are three words you would use to describe the login process?</p><p>Participant: It. Was. Easy.</p><p>😐 <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a></p>
Lauren Isaacson<p>God I love a pivot table. <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a></p>
Lauren Isaacson<p>The early bird deadline for the Qualitative Research Consultants Association Annual Conference is December 11th: <a href="https://www.qrca.org/page/annual-conference" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">qrca.org/page/annual-conferenc</span><span class="invisible">e</span></a></p><p>Lots of mixed methods, UX, CX, and MRX content to be had, along with a steady stream of social events to strengthen your professional network.</p><p>I&#39;m already registered, got my tickets to the Early Arrivals Dinner and the Meow Wolf tour, and I&#39;ve signed up to be a Dine Around host. I&#39;ll see you there, right? <a href="https://urbanists.social/tags/qualitativeresearch" class="mention hashtag" rel="tag">#<span>qualitativeresearch</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/uxresearch" class="mention hashtag" rel="tag">#<span>uxresearch</span></a> <a href="https://urbanists.social/tags/cxstrategy" class="mention hashtag" rel="tag">#<span>cxstrategy</span></a></p>
Lauren Isaacson<p>I was honored to be interviewed by the folks at Little Bird Marketing about the joys of being a member of the Qualitative Research Consultants Association (qrca.org). You can listen to the podcast here: <a href="https://podcast.littlebirdmarketing.com/mrx-mavericks-quallies-of-the-world-unite-with-lauren-isaacson" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://</span><span class="ellipsis">podcast.littlebirdmarketing.co</span><span class="invisible">m/mrx-mavericks-quallies-of-the-world-unite-with-lauren-isaacson</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/uxresearch" class="mention hashtag" rel="tag">#<span>uxresearch</span></a> <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/littlebirdmarketing" class="mention hashtag" rel="tag">#<span>littlebirdmarketing</span></a></p>
Lauren Isaacson<p>on a webinar about using AI in research. &quot;As prediction gets cheaper, the value of human judgement will get higher.&quot; <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/uxresearch" class="mention hashtag" rel="tag">#<span>uxresearch</span></a> <a href="https://urbanists.social/tags/marketresearch" class="mention hashtag" rel="tag">#<span>marketresearch</span></a></p>
Lauren Isaacson<p>Hey, qualitative researchers on Mastodon (or those who are qual curious). The Qualitative Research Consultants Association is hosting a 3-day conference in Lisbon this October (<a href="https://www.qrca.org/page/worldwide-conference-central" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">qrca.org/page/worldwide-confer</span><span class="invisible">ence-central</span></a>). Hope to see lots of you there. <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/uxresearch" class="mention hashtag" rel="tag">#<span>uxresearch</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/marketresearch" class="mention hashtag" rel="tag">#<span>marketresearch</span></a></p>
Lauren Isaacson<p>Are you a qualitative researcher from outside the US, UK, and Canada? Good news! You can apply for the qrca.org&#39;s Global Qualitative Researcher&#39;s Award. Winners receive free membership for a year, a ticket to the annual conference in January, and a stipend to cover travel expenses to the conference. Apply today: <a href="https://www.qrca.org/page/global-qualitative-researchers-award" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">qrca.org/page/global-qualitati</span><span class="invisible">ve-researchers-award</span></a> <a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/uxresearch" class="mention hashtag" rel="tag">#<span>uxresearch</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a></p>
Lauren Isaacson<p>Pitch from salesperson: Do you do in-depth interview studies that could be converted into a diary study?</p><p>Me: If I thought a diary study was appropriate, I&#39;d suggest a diary study to begin with.</p><p><a href="https://urbanists.social/tags/uxr" class="mention hashtag" rel="tag">#<span>uxr</span></a> <a href="https://urbanists.social/tags/mrx" class="mention hashtag" rel="tag">#<span>mrx</span></a> <a href="https://urbanists.social/tags/research" class="mention hashtag" rel="tag">#<span>research</span></a></p>