Russia discovered already 20 years ago that it's much more efficient to spend money on affecting the discussion online than it is when spent on missiles and tanks.
Russia conducts over 60% of all disinformation operations online. In the whole world. More than everybody else put together.
The West still hasn't caught up.
Instead we have enabled the tech companies to profit from selling advertisements between shows that parrot their propaganda.
Trump hasn't finished replacing the CIA and NSA brass with flunkies, who will turn them into the greatest disinformation machine the world has ever known.
Not a hard prediction...