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Denver paid people to bike in ‘a fascinating psychological experiment.’ Here’s what 6 riders learned
"The program was funded through the Climate Protection Fund sales tax voters approved in 2020...Of the three groups, those paid $1 per mile ended up biking the most number of miles. Those who received both training and $1 per mile experienced the most long-term changes in commuting behavior. "
https://denverite.com/2025/02/05/denver-paid-to-bike-experiment/
Denverite · Denver paid people to bike in 'a fascinating psychological experiment.' Here’s what 6 riders learnedShocker: They biked more. But that’s not all.